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PRIME VIDEO'S

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One finger on the PULSE

The other on the POST BUTTON

THE BRIEF

PRIME VIDEO NEEDED A MEME TEAM TO PROMOTE THEIR LINE OF ORIGINAL SERIES AND MOVIES AT THE SPEED OF SOCIAL.

Lucky for them, we just happened to be online literally all the time. So we built a content production crew that was ready to post about anything. A team that connects the dots between trending topics and pop culture. A team that wins new followers and makes PV social feel like a watch party where everyone is invited. But most importantly? A team that could brainstorm, pitch, produce, and post in as little as one hour!

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WELCOME TO:

THE PV REACTIVE STUDIO

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WE GOT THE SHARPEST MINDS ON THE INTERNET INTO A ROOM AND LET 'EM GO NUTS.

- Adam Driver fan cams.

- Violent jokes about Elmo.

- A superhero with a breast milk fetish reacting to everything under the sun.

HONESTLY, WE CAN'T BELIEVE THE STUFF WE GOT APPROVED.

SERIOUSLY, ANYTHING WE WANTED, AS LONG AS

PRIME VIDEO

WAS THE FIRST TO GET IT OUT THERE 🔥.

PRIME VIDEO'S REACTIVE PRESENCE NEVER FEELS LIKE AN AD.

We run it like a pop culture party to which everybody’s invited. A place on social where fans can share the stuff they think when they’re watching PV Originals. By keeping Prime Video genuinely in tune with pop culture trends – even the ones that come and go within hours – we draw in an engaged audience.

IT'S A POP CULTURE PARTY

HERE'S JUST
SOME OF THE

WILD STUFF WE
GOT AWAY WITH

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HOW'D WE DO ON THE NUMBERS?

Well–hold on, who dropped these stats here?

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547

REACTIVE POSTS IN 2022

8M

ENGAGEMENTS

25%

OF TOTAL TWITTER ENGAGEMENT

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